20 Direct-to-Consumer Brands You Should Know (and Shop)

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Musier

Shop for: French-girl staples

It's no surprise that Musier is founded by an Instagram star—all of its cool-girl-approved staples, from midi skirts and cardigans to trousers and matching sets, are just begging to be photographed. Getting that French-girl look has never been easier, and the prices aren't jarring either.

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Neuw Denim

Shop for: Laid-back denim

Meet Neuw Denim, an Australian denim and ready-to-wear brand that's sure to deliver on a new pair of boyfriend jeans or a cozy, oversized knit. Whether you're due for a spring refresh or just want to find your new favorite pair of blues, Neuw should be on your radar for that upgraded Urban Outfitters look—and the pieces feel just as timeless as they are of the moment.

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Reformation

Shop for: Throw-on-and-go dresses

By now, you probably know Reformation for its easy, flirty dresses. But we also know the company for its stellar sustainability practices. Plus, it has a lot more to offer these days than just dresses for date night. The site is a one-stop shop for feel-good denim, basics, and beyond.

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Sézane

Shop for: Elevated everyday wear

Love Dôen, Club Monaco, and Anthropologie? Consider adding Sézane to your rotation for more elevated wardrobe staples that prioritize quality and character. From sustainable denim to cardigans that sell like hotcakes, it's a destination for all things chic without trying too hard.

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Rouje

Shop for: Vintage-inspired must-haves

Yet another French brand to take note of, Jeanne Damas's Rouje knows a thing or two about vintage-inspired dresses and flirty tops made for the South of France. If you want the vintage look without the hunt (or the … scent), look no further. But beware, these pieces sell out before you can say, "Oui, oui."

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Paloma Wool

Shop for: Fun loungewear and trend pieces

If you're planning your next work-from-home fit, be sure to check out Paloma Wool for comfy pieces made trendy with unique prints, fun fabrics, and interesting color palettes. It's never been so easy to find stretchy pants that feel like, well … you.

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Gil Rodriguez

Shop for: Dance-inspired pieces

Based in L.A., Gil Rodriguez's well-made bodysuits, bike shorts, minidresses, and beyond are made for (and inspired by) dancing. Think athleisure, but make it fashion.

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Lacausa

Shop for: Cotton essentials

Ever wondered what your wardrobe would look like if you lived in L.A.? Lacausa is just that. It's the tie-dyed, horizontal-striped, and worn-in basic, everyday essentials that are cool and laid-back enough to just live in.

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Donni

Shop for: Comfy-but-cute wearables

Terry shorts, waffle sets, henleys, oh my. These days, we want literally everything that Donni has to offer, from cute pastel short sets to half-zip sweatshirts and all the ultimate pieces for a stay-at-home uniform in between.

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Labucq

Shop for: Wear-like-crazy footwear

For made-in-Italy shoes at a justifiable price point, get to know Labucq, which is our new go-to for everything from boots to sandals. Every style is equal parts trendy and comfortable, and we mean it when we say you'll get your money's worth in mileage on these bad boys.

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Snidel

Shop for: Trends from Japan

Ever since this Japanese brand came Stateside, we haven't been able to stop shopping its trendy pieces and unique silhouettes. Snidel is perfect for the Zara or ASOS shopper who wants to find something not just anyone will have—and doesn't want to sacrifice quality.

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Genuine People

Shop for: Trendy pieces

Based in both San Francisco and Shanghai, Genuine People brings fresh, emerging fashion trends over from East Asia. The brand offers a mix of clothing and accessories, all putting a twist on the latest trends. From bodysuits to off-the-shoulder tops and coordinating separates, Genuine People has the pieces you'll be coveting each season.

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Dôen

Shop for: California-inspired style

Mastering the laid-back look of Cali cool, Dôen is an online boutique offering a mix of dresses, jumpsuits, and tops in easy, effortless silhouettes, most of which are available to shop for less than $200. Bonus? Overseas, the brand works only with factories that support women and have female owners or co-owners. Plus, each season, the brand releases a children's line with 100 percent of proceeds going toward Room to Read, a nonprofit supporting children's literacy and gender equality.

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AYR

Shop for: Wardrobe staples

AYR, which stands for All Year Round, offers classic, minimalist wardrobe staples shoppers can wear—as the brand name states—all 12 months of the year. From jeans and blazers to slip camisoles and button-downs, AYR's high-quality pieces are the perfect initial building blocks of any woman's closet.

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La Ligne

Shop for: Parisian-inspired essentials

Founded by former fashion editors Meredith Melling and Valerie Boster, and Rag & Bone alum Molly Howard, new label La Ligne is one to watch. Perfect for the stripe-obsessed and Parisian girls at heart, the NYC-based brand produces most of its line here in New York and offers a mix of classic wardrobe staples with a new collection of on-trend pieces mixed in each season.

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Cuyana

Shop for: Bags and accessories

Cuyana, which means "to love" in Quechua, wants you to love all the items in your closet. Although the brand also offers a chic selection of clothing staples, its collection of bags and leather goods are not to be missed. From saddle and bucket bags to totes and weekenders for the woman on the go, the leather goods look like luxe designer splurges but are all available for under $300.

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M.Gemi

Shop for: Shoes

The task of finding high-quality shoes that won't max out your credit card is no easy feat. Enter M.Gemi, an Italian brand looking to make your shoe addiction much easier to satisfy. All the brand's shoes are handcrafted in Italy using luxury materials. And every Monday, a new limited-edition range is released on the site, bringing you the latest trends and styles to shop (without sacrificing the classics along the way).

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Everlane

Shop for: The basics

"Know your factories, know your costs, always ask why." Everlane's Radical Transparency philosophy makes it one of the honest and informative direct-to-consumer brands. The company believes in breaking down its prices in terms of factory costs, markups, and all that's in between, so you know exactly what you're paying for (and why). From basic tees and shirtdresses to pants, bags, and more, Everlane has all the essentials to build the base of your wardrobe at an affordable price without sacrificing quality.

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Aurate New York

Shop for: Jewelry

Quality jewelry at a reasonable price is almost unheard of, but Aurate New York is using its direct-to-consumer module to make that a possibility in the jewelry market. All ethically sourced, all crafted in New York, and all fine jewelry, Aurate offers 14-karat, 18-karat, and vermeil options, and only diamonds with SI clarity or above. From trendier styles to classic pieces, the brand is one of the few fine jewelry brands that doesn't mark up its products by 300 percent.

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von Holzhausen

Shop for: Bags and leather goods

California-based label von Holzhausen offers a variety of leather goods, all handcrafted here in the United States, including totes, clutches, cross-body bags, and more. Designed by Vicki von Holzhausen, the collection of streamlined, luxe bag designs range in price from $100 to $695, with a portion of all proceeds going to Hope Gardens, a California-based organization that helps homeless women and their children off the streets. So you can do a little bit of good with your accessories.

Alyssa Coscarelli is a freelance fashion writer, style influencer, and creative consultant in New York City. When she's not sharing her daily outfits and travels or collaborating with brands on social media, she's writing for online style publications and helping small, up-and-coming designers in New York City cultivate their voice and community on and offline through copywriting, event planning, partnerships, and beyond. She doesn't watch much TV, and prefers to spend her time vintage hunting.

Lauren Alexis Fisher is the Senior Editor at Cosmopolitan, overseeing digital content across fashion, lifestyle, beauty, sex, and culture. Previously, she was the Market Editor at Harper’s BAZAAR and has written for publications including WWD, Bustle, and W Magazine. When she’s not busy taste-testing her way through every dirty martini in New York, you can follow her on Instagram for bad jokes, good outfits, and annoying vacation pics. 

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